We Earn Farmer Trust. 🧑🌾
We earn farmers’ trust in our expertise and our product by communicating clearly and delivering consistently. They can trust our product and our team to provide them with sound advice, handle their information securely, and give them a frictionless experience.
We Prefer Mistakes to Inaction. 💫
We strive to prove ourselves wrong quickly. We say yes to the best option, even if it is not the most conservative one. We take risks founded on a confidence in our ability to execute. We think creatively about how to deliver faster or better than expected, and then we act. We then measure and learn from the outcomes of our actions.
We show up authentically. 💚
We participate together authentically. We honor our individual stories, identities and perspectives. We help our colleagues understand the context that we carry through conscious and intentional disclosure of emotional states. We uphold a working environment where individuals feel safe to participate honestly.
We handle hard with ease and playfulness. 🌱
When faced with difficult conversations, challenging or tedious work tasks, or complex problems, we approach them with curiosity and a growth mindset. We lean into situations with a spirit of playfulness and abundance.
We focus on and execute outcomes. 🎯
We articulate the outcomes we want to achieve in clear, documented and consistent ways. We develop plans and tactics to achieve our outcomes, and then execute them with relentless focus. We align our time and resources to ensure we achieve our targeted outcomes.