Herbs, Mushrooms, and Medicinals: Tracking Specialty Crop Revenue with FarmRaise

June 8, 2026
Juliette Gunter

Overview

Specialty crops like herbs, mushrooms, flowers, tree nuts, and nursery plants are growing in popularity among small farms looking to diversify income and serve local markets. But managing the finances behind these crops requires careful tracking of variable costs, seasonal cash flow, and available support programs. This blog explores how FarmRaise helps specialty crop producers organize their expenses, plan for the full calendar year, check eligibility for USDA and FSA programs, and build more profitable farm businesses through smarter financial planning and value-added production strategies.

Today, more and more small farms are trying new things. Instead of only growing common crops like soybeans, farmers are growing specialty crops. These include things like herbs, mushrooms, flowers, tree nuts, grass seed, nursery crops, and even Christmas trees. These crops can bring in more money and help farmers try out new and sustainable ways to grow food. They also let farmers offer something unique and valuable to local customers who are looking for fresh and different products.

These kinds of crops are popular at farmers’ markets, in CSA boxes, and even online shops. This process is called value-added production, and it gives farmers a way to make even more from what they grow. With the right planning, value-added farming can help build strong local businesses and open doors to new markets.

But keeping track of money from these crops can be tricky. Every crop is different, with its own planting and harvesting times. Plus, some crops need more work, different tools, or special storage. Farmers need to plan ahead and watch their spending carefully to make sure they’re really making a profit and not losing money without realizing it. Tracking gross income, labor costs, and all other expenses is key to understanding profitability.

Enter FarmRaise: A Smart Tool for Managing Your Farm Finances

That’s where FarmRaise comes in. FarmRaise is a tool made to help farmers keep track of their money and make smart choices. It works for all kinds of farmers and helps them organize their income, costs, and even check if they can get help from government programs. Some of these programs are run by the U.S. Department of Agriculture (USDA) and the Farm Service Agency (FSA). FarmRaise helps users understand these programs, check their eligibility, and stay on top of deadlines.

FarmRaise helps farmers see how much they earn and spend when selling specialty crops in different places like farmers’ markets, online stores, or restaurants. It also helps them figure out which crops or products are the most profitable by comparing costs and sales. New producers can use FarmRaise to learn how to budget and apply for support programs. Experienced growers can use it to grow their business and make better plans for the future. FarmRaise makes it easier to stay organized, plan for the whole calendar year, and reach money goals with confidence.

What Are Specialty Crops?

Specialty crops are foods and plants that aren't the usual grains or oilseeds. They include:

  • Herbs like basil, oregano, mint, and thyme
  • Mushrooms like shiitake, oyster, and lion’s mane
  • Medicinal herbs like lemon balm, echinacea, and valerian
  • Flowers and plants from nurseries, like lavender and calendula
  • Christmas trees, decorative plants, and turfgrass
  • Tree nuts like almonds, walnuts, and pecans
  • Nursery crops, grass seed, and floriculture plants

These crops often take more care to grow and need hands-on attention, but they can be sold for higher prices. People love buying them because they’re fresh, locally grown, and often grown with sustainable practices. Many customers also like knowing their food is safe, responsibly raised, and good for the environment.

Specialty crops help farms stand out from the crowd. Instead of just growing one or two crops, farmers can grow a mix of plants that help their land and support their community. This also spreads out the risk, if one crop doesn’t do well, another might, and gives more chances to earn money. Many specialty crops can be turned into value-added products, which helps small farms compete in bigger markets and participate in a more resilient supply chain.

How FarmRaise Helps

1. Easy Expense Tracking

FarmRaise lets farmers track what they spend on their crops. This includes things like seeds, tools, fuel, packaging, pesticide, and labor. Whether the cost happens once or every month, farmers can enter it into FarmRaise. This helps them understand their total costs, compare them to their sales, and calculate their real profits. Knowing what each crop costs to grow helps farmers make smart choices about what to plant more of and what to improve.

2. Yearly Planning

Specialty crops don’t all grow at the same time. Some are ready in spring, some in summer, and some in fall. Some, like mushrooms, can grow year-round indoors. That’s why it helps to see the full calendar year when making a budget. FarmRaise gives farmers a way to plan how much money they will spend and earn during each part of the year. This makes it easier to stay on track, save money, and avoid surprises.

FarmRaise also helps farmers understand their cash flow, which means how money moves in and out of their farm business. By planning ahead, farmers can prepare for quiet seasons and make sure they have what they need when it's time to plant, harvest, or sell.

3. USDA Help and Eligibility

Many specialty crop growers can get support from USDA and FSA programs. These programs offer funding, cost-sharing, training, and conservation help. But not every farmer knows if they qualify. FarmRaise helps by showing which programs are available and whether a farmer is eligible. For example, some programs have AGI (Adjusted Gross Income) rules, require a certain type of legal entity, or only help growers in specific areas.

FarmRaise makes it easier to apply during the right time (called the application period) and take part in programs like the Specialty Crops Program or the Value-Added Producer Grant from the Commodity Credit Corporation. Some programs also support wetland conservation, sustainable agriculture, and better food safety. Learning about and applying for these programs can really help farms grow stronger and access gov resources.

4. Support for All Farmers

FarmRaise is built for all kinds of farmers. Those just getting started and those who have been growing for years. For new producers, FarmRaise is like a guide, showing them how to make a budget, keep records, and apply for help. For more experienced farmers, it offers tools to grow bigger, try new crops, or add new markets. FarmRaise even offers helpful resources like webinars (online classes), fact sheets, and worksheets to learn at your own pace.

These learning tools help farmers understand financial planning, USDA rules, and ways to keep their business strong. It’s like having a farm business coach in your pocket.

Planning for Growth

Many farmers start with familiar crops like soybeans, corn, or cover crops. As they learn more and see new opportunities, they often try specialty crops to bring in extra income. Some farmers begin growing medicinal herbs or mushrooms in a small space, then turn those into teas, tinctures, or powders. This is called value-added production.

Value-added farming can bring in much more money, but it takes more time, planning, and sometimes special equipment. It’s important to track these added costs carefully to see if the extra work is worth it.

Smart Farming Through Good Planning

Good planning is one of the best tools a farmer can have. Whether it’s budgeting for the calendar year, applying for USDA programs, or figuring out which crops are most profitable, FarmRaise makes it easier to succeed.

FarmRaise also helps farmers follow rules about food safety, track pesticide use, and participate in conservation efforts like wetland protection or sustainable growing practices. These efforts are important not just for the farm’s future—but for the land and community too.

Farmers can visit the FarmRaise webpage to find webinars, worksheets, fact sheets, and other resources that help improve their financial skills. These tools give them the confidence to take on new challenges and reach their farming goals.

Start with FarmRaise Today

No matter what you grow, herbs, mushrooms, Christmas trees, flowers, grass seed, or tree nuts, FarmRaise is here to help. You can use it to track expenses, plan for the year, apply for USDA support, and find new ways to grow your farm as part of a strong network of specialty crop producers and providers.

Ready to get started? Sign up for FarmRaise today and start building a better future for your farm. Use code IT3H12B at checkout for 20% off or use this link to checkout now.

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FAQs

What are specialty crops and why are small farms increasingly growing them?

Specialty crops are foods and plants outside the typical grain and oilseed categories. They include herbs like basil and thyme, mushrooms like shiitake and oyster, medicinal plants, flowers, nursery crops, tree nuts, grass seed, Christmas trees, and floriculture plants. Small farms are turning to these crops because they can command higher prices, appeal to local customers at farmers markets and in CSA boxes, and help diversify income sources. Growing a mix of specialty crops also spreads financial risk, since a difficult season for one crop may be offset by a stronger season for another. Many specialty crops can also be transformed into value-added products, which opens doors to new markets and helps small farms compete more broadly.

Why is financial tracking especially challenging for specialty crop producers?

Specialty crops each come with their own planting schedules, harvest windows, labor demands, equipment needs, and storage requirements. This variability makes it difficult to apply a one-size-fits-all approach to budgeting or expense tracking. A farmer growing mushrooms indoors year-round faces very different cost structures than one growing Christmas trees or lavender on a seasonal cycle. Without careful tracking of gross income, labor costs, and all other expenses across each crop, it is easy to misjudge profitability and lose money without realizing it. Staying on top of cash flow throughout the calendar year is essential for avoiding shortfalls during slower seasons.

How does FarmRaise help specialty crop farmers track their expenses?

FarmRaise allows farmers to log every expense tied to their crops, including seeds, tools, fuel, packaging, pesticides, and labor, whether those costs occur once or on a recurring basis. By capturing the full cost picture for each crop, farmers can compare their spending against their sales and calculate real profit margins. This kind of detailed expense tracking helps farmers identify which crops are performing well and where adjustments are needed. It also gives them the data they need to make confident decisions about what to plant more of, what to scale back, and where efficiency improvements could boost the bottom line.

How does FarmRaise support year-round financial planning for specialty crop producers?

Because specialty crops mature and generate income at different points throughout the year, effective planning requires a full-year view of expected income and spending. FarmRaise provides tools for building that kind of calendar-based budget, helping farmers anticipate quiet periods, prepare for high-cost planting or harvest seasons, and avoid cash flow surprises. Understanding how money moves in and out of the farm business over time makes it easier to keep operations running smoothly and to set realistic financial goals. This kind of forward planning is especially valuable for farmers managing multiple crops with overlapping but distinct seasonal rhythms.

What USDA and FSA programs are available to specialty crop producers, and how does FarmRaise help with eligibility?

Several USDA and FSA programs offer financial support to specialty crop growers, including cost-sharing, conservation assistance, training, and funding opportunities like the Value-Added Producer Grant from the Commodity Credit Corporation. Eligibility for these programs can depend on factors like Adjusted Gross Income limits, legal entity type, and geographic location, and application windows are often time-sensitive. FarmRaise helps farmers identify which programs they may qualify for and understand the requirements before the application period opens. By making it easier to navigate these programs, FarmRaise helps farmers access government resources that can meaningfully strengthen their operations.

How does value-added production fit into a specialty crop strategy, and how can FarmRaise help farmers manage it?

Value-added production means transforming raw crops into finished products, such as turning medicinal herbs into teas or tinctures, or drying flowers for retail sale. This approach can significantly increase revenue per unit compared to selling raw crops, but it also introduces additional costs for equipment, labor, and packaging, as well as more complex record-keeping requirements. FarmRaise helps farmers track these added costs alongside their baseline production expenses so they can accurately assess whether the extra investment is generating a worthwhile return. For farmers considering whether to expand into value-added production, having clear financial data makes that decision much easier and reduces the risk of unknowingly operating at a loss.